We work to transition and retain every “one-off” course graduate persona into a thriving member of our VI Community, so that they can benefit from the continuous support and repeat learning opportunities through tiered subscription options.

We plan and create content which is deployed across various platforms to acquire new customers, build engagement and showcase continual, new additions to our programmes. We are also focused on building retention through a customer-centric culture and mindset to bring entire lifetime value. As we develop our technology, we continuously build on existing and new features that enhance user experience.

We are strengthening our position in highly successful and well-adapted English, Chinese and Malay language-speaking markets – Singapore, Kuala Lumpur, Shanghai and Taipei – which we believe hold healthy growth potential.

We are constantly refining our programmes to cater to the rise of new consumption habits, as well as the diverse and growing needs of our VI Community.

Our business is moving towards greater digitalisation on all fronts, including the progressive automation of our operational processes and application of data analytics on the backend to optimise our business decisions.